Exercise 1 - Finding Brands To Collaborate With

In this section, we’ll focus on creating a list of 15 to 20 brands that align with your business and have the potential for successful collaboration. By following these steps, you’ll be well-prepared to find the right brands to work with. Let’s dive in and start building your list of potential collaboration partners.

Step 1: Identify Complementary Products:

Begin by identifying products that naturally complement your own offerings. Think about items that your customers would be interested in alongside your products. Write down at least three complementary products that come to mind.

Step 2: Explore Online Marketplaces:

Next, head to online marketplaces like Amazon to find sellers offering the complementary products you identified in step 1. Utilise the search feature to narrow down the options. Write down some of the brands you are finding and any other potential complementary products.

Step 3: Research and Select Brands:

Research the brands offering the complementary products you found. Visit their profiles and assess their brand, product quality, and customer reviews. Write down three to five brands from each product category that align with your values and target market.

Congratulations! You have successfully created a list of potential collaboration partners. In the next section, we’ll explore how to find the right people to talk to within these brands. 

Now that you have your list, you’re one step closer to establishing meaningful collaborations that can benefit both parties.  Let’s move forward and discover the strategies for connecting with the right individuals in the upcoming section.

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